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The EnChroma Story

Great things start from small beginnings, and some begin as fortuitous ‘accidents.’ Don McPherson, who has a Ph.D in Glass Science (Alfred University), noticed certain color transformations when he wore his lab glasses, coated with a special lens formula he had invented for laser surgery eye protection.

The discovery led to a research study. Clinical trials of the early prototypes revealed that the lenses had benefits serving as an optical aid to the color blind. The research was conducted under NIH SBIR grants, with test sites allocated at UC Berkeley and UC Davis.

Despite all the advancements, there was still more work that needed to be done to turn the lenses into a consumer-ready product. Don teamed up with Andrew Schmeder, who specialized in several fields including mathematics, computer model simulation and perceptual psychology. Together, they co-founded EnChroma, Inc. in 2010.

EnChroma set out on developing the prototypes into a scalable product. The first version launched in 2012, followed by innovations in creating lightweight plastic lenses, prescription lenses, and broad acceptance by professional eyecare communities in 2014.

The story does not end there, however, since it’s just getting started. EnChroma is continuously committed to researching and developing more effective, safer and useful products that will help the color blind see the world differently; by giving them the gift of color.

Andrew Schmeder
Chief Executive Officer
andy@enchroma.com
Andrew Schmeder has a B.A. in Mathematics from the University of California, Berkeley 2002. His expertise includes applied mathematical modeling and optimization, electronic design and fabrication, software automation, and perceptual psychophysics. He has also served as Programmer/Analyst with the Research Group at the Center for New Music and Audio Technologies (CNMAT), and with the Hafter Auditory Perception Lab, U.C. Berkeley. He has co-authored one US and international patent and 19 technical publications, and has appeared at conferences worldwide.

Don McPherson, Ph.D.
Chief Science Officer
don@enchroma.com
Don McPherson received a Ph.D. in Glass Science from Alfred University, 1988. He has also served as President of Bay Glass Research, Inc., V.P. R&D Vetrazzo, Inc., Founder & CEO Counter Production, LLC. Dr. McPherson is the recipient of 5 NEI, NIH and National Cancer Institute grants, author of 6 patents, and 14 scientific papers.

Jason Sheldon
Chief Information Officer
jason@enchroma.com
Jason Sheldon received a B.S. in Computer Engineering from Rochester Institute of Technology, 2002. His experience encompasses management, business strategy, product development, and software architecture. He’s worked at companies such as Disney, Restoration Hardware, Sephora, Wells Fargo, and numerous startups.

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